The Most Visionary Business Leaders in 2025
In a digital age dominated by high-speed content, quick clicks, and fleeting trends, one company is breaking away from the noise to deliver a message that may very well define the next era of media. RABBITWARREN ANIMATION STUDIOS, a Singapore-based-creative powerhouse, isn’t just telling stories through characters and animations. It’s quietly igniting a global movement. Founded in June 2022, this visionary venture is the flagship creation of the UNCONDITIONABLE PROJECT (UCDNBL), a peace-driven initiative with a single goal: to remind the world of our shared humanity and the power of an unconditionable heart.
At the center of this movement is the experimental yet deeply moving animation series, "RABBITWARREN - Baby Nin Nin vs. ONIBALL," broadcast on YouTube. With 30 million subscribers in under two years, it’s not just an internet sensation; it's a vessel for delivering emotional, spiritual, and philosophical messages wrapped in colorful storytelling. But behind the numbers is a story of vision, resilience, and the relentless pursuit of something far greater than success.
Origins: More Than Just a Studio
The journey began not with a business pitch, but with a conviction—to change how people see the world, and how they treat one another. Born in Hiroshima, a city with the gravitas of tragedy and the emblem of global peace, the UNCONDITIONABLE PROJECT is an outgrowth of that paradox: how suffering can seed wisdom, and how history can give birth to hope.
The company sees itself less as an animation business and more as a messaging project. As founder Jake Ohama explains, "We believe in building a message that lasts 100, even 300 years. Our flagship project isn’t driven by commercial success; it’s driven by a timeless call to unity."
Through Rabbit Warren, the company creates metaphorical stories for audiences of all ages. These stories are designed to evoke small acts of courage and reinforce values like unconditional love, peace, and emotional resilience. With these foundational principles, the studio isn’t just making content—it’s planting seeds of social transformation.
Mission and Vision: Clarity in Complexity
At the heart of UCDNBL is a bold mission: to make law, justice, and societal harmony simple, accessible, and emotionally resonant. It’s a mission rooted in a fundamental truth: despite our technological advances, humanity still struggles with conflict and division. The UNCONDITIONABLE PROJECT aims to change that.
Its vision is elegantly radical: Build a world where conflict becomes obsolete, replaced by the language of love and abundance. In this light, Rabbit Warren serves as a Trojan horse of sorts—an entertaining animation that also serves as moral education, philosophical prompt, and emotional catalyst.
Empowering Business Through Message
Founder Jake Ohama, who boasts a diverse 30-year background across fashion, IT, and e-commerce, brings a hard-won perspective to business.
"I still don’t know what guarantees success," he admits, "but I do know this: businesses that endure often carry a clear social mission."
That belief has shaped every step of Rabbit Warren. Jake’s earlier ventures—including the Kobe Collection and Tokyo Girls Collection—were grounded in social purpose, such as revitalizing disaster-hit regions and modernizing traditional industries. Rabbit Warren is an extension of that ethos, though on a global, philosophical scale.
Jake doesn’t measure success by clicks or revenue. For him, if even one person somewhere in the world chooses kindness over conflict because of the animation's message, the mission is fulfilled.
Rethinking Client Service: A New Paradigm
Unlike most startups, RABBITWARREN is not service-driven in the traditional sense. They aren’t chasing clients or customizing offerings for maximum profitability. Instead, they’re cultivating a universal message. And that’s precisely what makes the model so innovative.
"We never expected 30 million subscribers so quickly," Jake says. "But that shows us people are hungry for meaning."
Instead of targeting clients, they engage directly with global audiences through YouTube. Each animation is both a test and a gift, refined based on organic viewer reactions. The team plans to continue this experimental phase for several more years before transitioning into broader partnerships.
Technology and Storytelling: Balance Over Brilliance
RABBITWARREN does not prioritize bleeding-edge animation technology. With limited budgets and a greater focus on message than motion, the studio uses a hybrid approach—3DCG for intros, 2DCG for main content—with AI tools assisting in storyboard development and production cost management.
"We’re not here to compete with the biggest studios on technical grounds," Jake notes. "We’re here to deliver a concept, a vibration. The technology serves the story, not the other way around."
Quality Control with Soul
Despite operating in an experimental phase, quality isn’t compromised. Each storyboard is handcrafted by Jake, and daily feedback loops with the design team ensure alignment. While perfection isn’t the current goal (60-70% quality is acceptable for now), future TV or film ventures will bring tighter standards.
R&D: Decades in the Making
Although the company is young, the ideas behind Rabbit Warren have been incubating for years. Jake has long written the original picture book series upon which the animation is based, blending quantum physics and astrophysics into a sweeping saga with 147 episodes planned.
"Our R&D isn’t new. It’s a lifetime of observations, research, and questions."
Rather than following the Japanese model of manga-first adaptation, RABBITWARREN aligns more with global digital-first strategies, testing content on platforms like YouTube and adjusting based on real-time viewer response.
Marketing Without Marketing
In an ironic twist, RABBITWARREN’s lack of conventional marketing has become its strongest marketing strategy. The project isn’t about persuasion; it’s about resonance.
"Our goal is to build something that will still be watched 100 years from now."
Everything—from the art style to the story arcs—reflects deep philosophical inquiry: the unity of quantum and cosmic existence, the innate goodness of the human heart, and the absurdity of conflict.
The Advantage of Authenticity
Jake is refreshingly honest about their competitive edge. "We don’t think we have one. If our work isn’t needed by this world, it will disappear. That’s the reality."
But that humility is, paradoxically, their strength. Unlike fast-moving tech sectors where innovation can be copied and commodified, storytelling based on emotional truth is nearly impossible to replicate. Intellectual property laws offer additional protection, but the real safeguard is authenticity. Audiences know when something is real.
Gauging Impact
Still in its early stages, RABBITWARREN hasn’t yet reached full market penetration. But the company sees long-term potential. Jake believes a business valuation of $500 million to $1 billion is possible, though not the main priority. The real measure of success will be the animation’s emotional footprint across generations.
Leadership: Creation by Letting Go
Jake’s philosophy on leadership is deeply spiritual. "If you can imagine it, you can create it. But creation happens when you don’t get in its way."
He explains that most ideas are not entirely original, but frequencies that we align with. And once an idea gains momentum, a leader’s job is not to control it but to let it flourish naturally.
In his earlier years, Jake worked tirelessly, micromanaging every detail. Now, he leads by stepping aside—allowing the universe, the team, and the idea itself to guide the path.
Work Culture: Driven by Mission
RABBITWARREN doesn’t need recreational perks or HR gimmicks to motivate its team. Each member operates as a director of their own vision, many as CEOs of their own companies. The unifying factor? A shared sense of purpose.
"Everyone involved understands the mission. That’s all the motivation needed."
Achievements and Future Outlook
With 30 million subscribers and interest from over 200 global companies, RABBITWARREN is already a quiet giant. But they’re not ready to monetize just yet. Until the 50-million-subscriber mark, all efforts will remain experimental.
Over the next five years, the company plans to deepen its ecosystem, continuing its content creation while possibly transitioning into television, film, and broader IP licensing. But titles and outcomes aren’t the goal. Staying present is.
"I never set out to be a creative director or entrepreneur," Jake reflects. "These things just happened because I kept responding to the needs of the moment."
His advice to others? Don’t stress over outcomes. Focus on now. Trust that the setbacks you face are laying the foundation for something greater.
A Legacy of Love
More than anything, RABBITWARREN is about reminding people of what they already know deep down: we are connected. We are capable of abundance without harm. We are enough.
"Some people may scoff and say our message is just a drop in the ocean. But even the ocean is made of drops."
In an increasingly fragmented world, RABBITWARREN is doing something rare and necessary. It’s not chasing the market. It’s chasing meaning. And in doing so, it just might change the world—one frame, one heart, one act of unconditionable love at a time.